Welcome to MyBabyBoomers « MyBabyBoomers Blog

Welcome to MyBabyBoomers

MyBabyBoomers is a website designed to provide easy intuitive access to “The Long Tail” in the new Marketplace.

This Long Tail was described by Chris Anderson, editor in chief of Wired Magazine ,, when he wrote an article (and subsequently a book) entitled The Long Tail to show how the Internet provides access to products that do not have sufficient mass appeal to be stocked in your local store.

An excerpt from his blog, www.longtail.com/about.html describes the long tail as follows.

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a
relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

The term, The Long Tail, refers specifically to the orange part of the sales chart, which shows a standard demand curve that could apply to any industry, from entertainment to hard goods. The vertical axis is sales; the horizontal is products. The red part of the curve is the hits, which have dominated our markets and culture for most of the last century. The orange part is the non-hits, or niches, which is where the new growth is coming from now and in the future.

Traditional retail economics dictate that stores only stock the
likely hits, because shelf space is expensive. But online retailers (from Amazon to iTunes) can stock virtually everything, and the number of available niche products outnumber the hits by several orders of magnitude. Those millions of niches are the long tail, which had been largely neglected until recently in favor of the Short Head of hits.

Our goal is to provide articles of interest to you and from those articles, provide associate links into the long tail.

This link will take you to a partial list of articles on our site that have links connecting you to corresponding content in the long tail.

This link will take you to our Amazon Mini-Store

While this web site was originally intended to be of interest to the Baby Boomer generation, many of the articles are of interest to all generations. If you know of anyone who would be interested in our content, please click on File/Send Link or File/Send Page (top left corner of your browser window) and tell them about us.